Nitro Commerce, a revenue-as-a-service platform for e-commerce and D2C brands, has successfully raised Rs 15 crore in a seed funding round led by Cornerstone Ventures. The funding round also saw participation from notable investors including Warmup Ventures, Lead Angels, Dholakia Ventures, and India Accelerator. Individual investors Arjun Vaidya from V3 Ventures, Kunal Khattar from AdvantEdge Founders, Nikunj Jain from OpenInApp, and Piyush Jain from CarePal also contributed to the round.
This marks the second investment by Cornerstone Ventures in the founders of Nitro Commerce, having previously funded their venture Wigzo with its Fund I before it was acquired by Shiprocket in 2021.
The newly secured funds will be utilized to develop core technologies that support middle- and top-of-the-funnel sourcing and enrichment for D2C and e-commerce brands. Nitro Commerce aims to democratize these technologies, making them accessible and deployable by merchants, and offering them as an outcome-as-a-service. The company is targeting profitability by 2025.
Founded in 2023 by Umair Mohammed, Atyab Mohammed, Shamail Tayyab, and Pratik Anand, Nitro Commerce is focused on providing cutting-edge technology solutions for modern online brands. In the past six months, the startup has onboarded over 100 D2C brands and aims to increase this number to more than 1,000 by the end of the year.
“The mission at Nitro is to democratize complex technologies in this growing landscape of India’s commerce story. Acquisition is one of the biggest challenges faced by upcoming new-age brands,” said Umair Mohammed, CEO at Nitro Commerce.
“While data sharing has become the norm among enablers, it is horrendous for both consumers and upcoming privacy laws such as the DPDPA. In this new age, consumers expect and demand privacy. Our technology solves both use cases. We are working towards enabling brands and partners, both through our proprietary cookieless technology, to solve these challenges with a secure and privacy-first approach,” Mohammed added.
The D2C market in India is projected to reach over $60 billion by 2027, with a compound annual growth rate of 40 percent. India’s GDP per capita has increased by over 200 percent in the past two decades, and the country’s large consumer base—driven primarily by a rapidly expanding middle class—positions this market for substantial growth.