Felicity Games, a casual game developing and publishing company, has raised $700K in pre-seed funding. The investment round saw participation from VC firms DeVC and Visceral Capital, alongside a group of distinguished angel investors. Notable among them are Swiggy co-founders Sriharsha Majety and Nandan Reddy, CRED’s founder Kunal Shah, former CEO of Nazara Technologies Manish Agarwal, and Sameer Pittalwala, Head of Gaming, Google Cloud (APAC).
Founded in 2023 by former Swiggy executive Anurag Choudhary, Felicity Games has made remarkable strides in a short span. The company has already launched over 10 game titles, engaging over a million monthly users across 14 geographies. Felicity Games focuses on rapid prototyping and testing of casual games in collaboration with Indian game developers to ensure commercial viability, scaling the successful ones.
“The fresh capital will be deployed to test 10 more games by March 2025,” said Choudary. “Felicity Games is aiming to scale the revenue 10x by the end of 2024.”
Anurag Choudary, Founder & CEO of Felicity Games, emphasized the company’s strategic position: “Given our cost and skill advantages, Felicity Games is well placed to build a multi-million dollar casual gaming business from India for the world.”
Felicity Games also partners with studios and brands to co-create intellectual properties (IPs), fostering a collaborative ecosystem for game development.
Divyanshi Chowdhary, Founding Member of DeVC, highlighted the innovative approach of Felicity Games: “Felicity combines an objective approach to commercial testing with iterations on non-conventional channels to drive risk-adjusted growth for new IPs, unlocking developer-friendly publishing for the indie ecosystem.”
The Indian online gaming market is poised for significant growth, driven by widespread smartphone penetration, improved internet connectivity, and a burgeoning youth population. A report by EY India in December 2023 projects the market to grow at a CAGR of 28 percent, reaching Rs 33,243 crore by FY23, up from Rs 16,428 crore. The sector is also expected to attract Rs 22,931 crore in investments between FY20 and FY24 YTD, and expand job opportunities to 2.5 lakh by 2025 from around 1 lakh till December last year.