Mumbai-based luxury men’s brand Halden has successfully raised ₹5 crore in a seed funding round, with Prajay Advisors leading the investment. This fresh infusion of capital will be instrumental in the brand’s plans to expand its market presence and diversify its product offerings, according to a press release by Halden.
Co-founded in 2019 by Anuj Beriwal and Mukund Singhal, Halden has quickly made a name for itself in the luxury segment by offering premium products at accessible prices. The startup specializes in the manufacturing of belts, sunglasses, accessories, travel goods, and business essentials, catering to the growing demand for luxury products in India.
Commenting on the funding, Halden said in the press release, “The fresh funds will be used to expand its market presence and product range.”
Since its inception, Halden claims to have served over 1 lakh customers, with a significant customer base hailing from both tier I and tier II cities. The company is now eyeing an expansion of its offline presence as part of its strategy to enhance brand visibility, increase sales, and penetrate new online and retail markets.
Halden’s mission is to democratize luxury in India by making high-quality, affordable luxury products accessible to a broader audience. The brand’s commitment to quality and affordability has resonated with consumers across the country, and this new funding is expected to accelerate its growth and market reach.