Livpure, a leading provider of wellness-focused home solutions, announced on Wednesday that it has successfully raised ₹233 crore in its latest funding round. The investment comes from M&G Investments and Ncubate Capital Partners, with M&G’s Catalyst Strategy contributing ₹208 crore and Ncubate Capital Partners providing an additional ₹25 crore.
The fresh capital injection will enable Livpure to accelerate its expansion across various product categories, drive research and development for innovative solutions, diversify its offerings, and strengthen its market presence. The company aims to meet the evolving needs of consumers in the home category, focusing on enhancing the accessibility and quality of its products.
Navneet Kapoor, Co-Founder and Chairman of Livpure, expressed his enthusiasm for the partnership, stating, “We are excited to partner with M&G’s Catalyst team to drive our next phase of growth. This investment will allow us to innovate faster, expand our product portfolio, retail presence and make our high-quality home solutions accessible to more Indians.”
Rakesh Kaul, Managing Director of Livpure, highlighted the company’s strategic focus areas, saying, “We are particularly keen on further enhancing our water-as-a-service offering, along with eco-friendly sustainable solutions in home and kitchen offerings.”
Founded in 2012, Livpure has established itself as a prominent player in the wellness industry, offering a wide range of products, including water purifiers, subscription-based water purifiers, air coolers, kitchen appliances, mattresses, and sleep accessories. The company is committed to improving the quality of life for its customers by providing innovative and sustainable home solutions.
Praveg Patil, Head of Asia Pacific – M&G Impact & Private Equity, emphasized the alignment of goals between M&G and Livpure, stating, “As Livpure strives to reduce the cost of access to clean water, arguably humanity’s most fundamental and vital resource, we are well aligned. This partnership underscores our commitment to sustainable technologies, and we look forward to supporting Livpure’s vision to drive the brand to scale and achieve new milestones.”
InCred Capital served as the exclusive advisor to Livpure during this fundraising round, helping the company secure the investment necessary for its continued growth and innovation.