Fitday, a leading name in nutrition and healthy snacking, has announced a strategic investment from Mahesh Babu’s firm, GMB Entertainment. The partnership is set to drive Fitday’s expansion, increasing its presence in retail markets and strengthening its position in the competitive sector of health and wellness.
Currently available in over 10,000 stores across India, Fitday plans to leverage this investment to further enhance its retail presence and tap into new markets. The collaboration underscores Fitday’s mission to promote health and wellness while also boosting its visibility and credibility within the growing nutraceutical space. Mahesh Babu’s personal commitment to fitness and well-being aligns perfectly with the company’s goals, making this partnership a natural fit for both parties.
Speaking about the collaboration, Mahesh Babu expressed his enthusiasm, stating, “I’m excited to support Fitday’s innovative approach in the nutrition and nutraceutical space. Their focus on quality and innovation aligns with my own values. I believe their new product line will set industry standards.”
Fitday’s Founder and CEO, Suresh Raju, echoed the sentiment, noting that the partnership with Mahesh Babu is a carefully considered decision. “We’re honored to have Mahesh Babu’s support. While we’ve had many investment offers, we’ve been selective, choosing partners that align with our long-term vision.”
India’s nutraceutical market is currently experiencing rapid growth, driven by rising health consciousness, increased disposable incomes, and favorable government policies. A report by Avendus predicts that India’s health food market, growing at 20% CAGR—three times the global average—will reach an estimated value of Rs 2.5 lakh crore by 2026.
Fitday has quickly established itself as a leader in the healthy eating sector with a diverse product range that includes multigrain chips, millet bars, plant-based proteins, and dietary supplements. The company’s motto, “There is something for everyone,” has resonated with consumers, helping to drive its rise in popularity across India.
With the backing of GMB Entertainment, Fitday plans to broaden its retail availability and explore strategic partnerships to solidify its position in the business-to-consumer (B2C) market. The company remains committed to delivering quality nutrition products and continues to innovate to meet the evolving needs of health-conscious consumers.
About Fitday:
Fitday is a leading retail and online platform offering a wide range of nutritional products designed to meet the body’s diverse dietary needs. Its portfolio includes protein supplements, vitamins, sports nutrition, and wellness products, all aimed at supporting a healthier lifestyle for consumers.