Alpino, the innovative healthy foods brand renowned for its peanut-based products, has announced Bollywood superstar Shilpa Shetty as its new brand ambassador and key investor. This strategic partnership marks a significant milestone for Alpino, which has recently secured $1.2 million in its inaugural funding round with backing from notable investors including Paresh Ghelani and others from Aashar Capital.
Founded in 2016 by a group of six friends—Chetan Kanani, Hiren Sheta, Umesh Gajera, Priyank Vora, Milan Gopani, and Mahatva Sheta—Alpino has made waves in the health food industry with its unique range of products derived from peanuts. As the world’s only company dedicated entirely to peanut-based offerings, Alpino has revolutionized healthy eating with its protein-rich lineup, including peanut butter, super rolled oats, super muesli, and the world’s first peanut protein isolate powder. The brand is set to expand its product portfolio with more than 20 new products over the next two years.
Shilpa Shetty expressed her enthusiasm about the partnership, stating, “I’ve always believed in living a balanced life—staying healthy, but without stressing over it too much. Alpino embodies this philosophy perfectly, they truly make healthy eating fun. Their natural peanut butter has been a staple in my home; my kids love it too. It’s a brand I’ve trusted and enjoyed, so when the opportunity arose to become a part of Alpino, it felt like a natural fit, just like their products.”
Despite a challenging setback last year, when a fire at their Surat warehouse caused over Rs. 2 crore in losses and halted operations for six months, Alpino has made a remarkable comeback. With the launch of “Alpino 2.0,” the company achieved record-breaking revenues, highlighting its resilience and recovery capabilities.
The funds from the recent funding round will be allocated towards enhancing Alpino’s offline presence, expanding its international footprint, and driving further product innovation. With a growth rate surpassing 150 percent this year, Alpino is rapidly establishing itself as a market leader. The brand is a top seller on e-commerce platforms such as Amazon and Flipkart and is available at over 6,000 retail locations across India, including Reliance, Metro Wholesale, and Godrej’s Nature’s Basket. Alpino’s products are also present in more than 10 countries worldwide.
Chetan Kanai, CEO & Co-founder of Alpino Health Foods, welcomed Shetty’s involvement, saying, “We are beyond thrilled to welcome Shilpa Shetty to Alpino. Shilpa’s dedication to transforming India’s approach to health and her genuine love for our products make her the ideal face for our brand. Her zestful, fun-loving nature & passion for fitness align perfectly with our brand positioning that healthy eating should be fun & not a burden. We are confident that Shilpa’s influence will inspire more people to embrace a protein-rich lifestyle.”
Paresh Ghelani, Board Member of the XPRIZE Foundation, who has joined Alpino as a key investor and advisor, commented, “As someone deeply committed to innovation and impact, I see Alpino as more than just a brand – it’s a movement towards healthier living. The founders’ passion for creating high-quality, accessible nutrition aligns perfectly with my vision of empowering individuals to lead better lives. I am excited to support Alpino in its journey to make healthy eating a fun, enjoyable, and integral part of daily life, not just in India but across the globe. Together, we can drive a significant shift in how people perceive and consume nutrition.”