In a significant move towards enhancing women’s health and well-being, Bold Care, India’s leading sexual wellness brand, has launched a new women-centric line called Bloom by Bold Care. Co-founded by Bollywood superstar Ranveer Singh, this initiative follows the brand’s successful #TakeBoldCareOfHer campaign, which has sparked conversations around men’s sexual health and reached over 2.5 million Indian men.
Bloom by Bold Care is designed to provide research-backed solutions across various women’s wellness categories, including sexual health, hygiene, and period care. The brand aims to address the unique health needs of women at all stages of life, focusing on root causes of wellness issues such as gut health, menopause, sexual health, and nutritional deficiencies. With an emphasis on natural ingredients and efficacy, Bloom seeks to revolutionize the approach to women’s wellness.
Ranveer Singh, Co-founder of Bold Care, expressed his vision for the new venture, stating, “As a co-founder, I have fundamentally believed in having a larger impact in the sexual wellness space by destigmatizing common issues men face with research-backed solutions. We’ve seen the wave of conversations and confidence it has brought to over 25L+ Indian men and now want to do the same with women’s sexual wellness. I and the founding team strongly believe in the RCM Methodology to provide end-to-end wellness solutions for root cause concerns women face and are excited to innovate for all phases of women’s wellness.”
Rajat Jadhav, Co-Founder at Bold Care, shared insights into the motivation behind Bloom, saying, “When our viral ad campaign with our dynamic co-founder Ranveer released, we got an influx of queries from men but also from women. From that, we understood that there is a significant need for support across all life stages of a woman’s journey to help her stay on top of her health across all years. From acknowledging the issues with intimacy to navigating the intricacies of perimenopause, women seek a simple, effective, and methodical way to navigate their nutritional and reproductive health. We have a strong female entrepreneur team to lead this – Bloom by Bold Care will bring to the table no fluff, no bluff — just honest, effective, science-backed products designed to truly make a difference. It’s about real solutions for the real lives of women.”
The brand’s inspiration stemmed from the recognition of a gap in addressing women’s health and well-being, which is complex and influenced by various factors such as age, nutrition, reproductive health, and mood. Bloom aims to provide holistic support throughout all stages of a woman’s life, tackling issues like PCOS, menopause, and gut health.
Bloom by Bold Care is set to revolutionize women’s health with its product range grounded in the brand’s RCM (Research-backed, Clinically Tested, Maximum Efficacy) methodology. This scientific approach ensures that each product is developed to deliver real, impactful solutions for women’s wellness concerns.
With a strong foundation in clinical science and a focus on innovation, Bloom by Bold Care aims to bring honest, effective, and science-backed products to the market, specifically designed to address women’s unique health needs. The brand is led by a team of female entrepreneurs committed to creating transformative products for women