Tata CLiQ Luxury, India’s leading online luxury platform, has announced a groundbreaking partnership with the Italian luxury brand Bvlgari, unveiling the brand’s first digital boutique in India. This exclusive collaboration signifies Bvlgari’s debut into the Indian e-commerce market, allowing consumers across the country access to Bvlgari’s renowned selection of jewelry, handbags, watches, and a wide range of leather goods and accessories.
The Tata CLiQ Luxury-Bvlgari partnership also introduces a unique luxury concierge service to enhance the digital shopping experience. Through this service, customers can connect with trained experts, gaining access to personalized guidance in selecting products and learning more about Bvlgari’s exquisite craftsmanship. This level of bespoke assistance mirrors the high-touch service typically available in Bvlgari’s physical boutiques.
Gopal Asthana, CEO of Tata CLiQ Luxury, expressed the platform’s commitment to expanding its luxury offerings: “The jewellery, watch, and accessories categories on the platform are of key focus, and with this launch, we are elevating our portfolio further. Our endeavour is to bring iconic luxury brands to consumers across India, and we look forward to offering consumers an unmatched online luxury shopping experience.”
Echoing this vision, Jean-Christophe Babin, CEO of Bvlgari, emphasized the significance of the partnership in connecting with Indian consumers. “This important partnership allows us to bring our iconic designs across India, meeting customers with whom we share a deep love for beauty, excellence and exquisite craftsmanship. Together, we want to offer our customers an online shopping experience through the same attention and warm welcome that can be found in our boutiques.”
With the digital boutique, Indian consumers now have the convenience of purchasing Bvlgari’s iconic pieces from the comfort of their homes, experiencing a seamless blend of Italian luxury and the ease of online shopping. The Tata CLiQ Luxury and Bvlgari collaboration marks a significant step in broadening India’s luxury e-commerce space, promising customers an elevated digital experience consistent with Bvlgari’s legacy of excellence.