Saveit, a fintech startup born in Gorakhpur, celebrates a decade of relentless innovation, community building, and financial empowerment across Bharat’s Tier 2 and Tier 3 cities.
Founded in 2015 by Vindhyawasini Srivastava, Saveit began as a humble initiative to bring value deals to everyday consumers. Over time, as the platform evolved, the founding team expanded, with Gurinder Singh, Kuwar Paritosh, and Nidhi Shri joining as co-founders. Together, they created a vibrant ecosystem that quickly expanded from the streets of Gorakhpur and Lucknow to serve over 24,000 users.
The Pandemic Pause: A Test of Grit and Heart
2020 brought an unexpected storm.
The COVID-19 pandemic wasn’t just a disruption; it was a deep, personal blow. Streets fell silent, businesses shuttered overnight, and the dreams that Saveit had spent years nurturing seemed to hang by a thread.
It was a time of uncertainty, fear, and soul-searching.
As cities locked down and communities isolated, Saveit’s offline ecosystem — once buzzing with energy and trust — stood still. Every partner, every user, every small merchant faced challenges they had never imagined. And so did the Saveit team.
But in that darkness, a new resolve was born.
Instead of giving up, the Saveit founders chose to reflect, rebuild, and reimagine.
The pandemic became not just a pause — but a turning point. It pushed Saveit to dream bigger, think digital-first, and design a platform that could stand strong even when the world outside crumbled.
In 2022, Saveit emerged from the ashes — stronger, sharper, and more committed than ever to its mission of empowering Bharat.
Saveit’s Transformation: A Fintech Gateway for Bharat
Post-pandemic, Saveit reimagined itself beyond just local deals. It evolved into a full-fledged fintech platform, addressing the real needs of Bharat’s aspirational users. Their product suite now includes:
BBPS Integration: Seamless and secure bill payments.
Gold-Backed Flexible Credit Line: Instant credit lines with flexible repayment models.
Saveit Credit Card Engine: Personalized credit cards for Bharat’s emerging middle class.
LoanTech Solutions: Easy and affordable micro-loans for individuals and MSMEs.
InsurTech Offerings: Tailored insurance products ensuring financial protection.
Prepaid and Gift Cards Marketplace: Simplifying savings, gifting, and spending.
Omni-Channel Enablement: Bridging online convenience with offline relationships.
Vocal for Local Movement: Supporting local businesses and entrepreneurs through tech and credit.
Vision 2030: Saveit’s Expanding Fintech Ecosystem
Looking ahead, Saveit is committed to building a truly inclusive fintech ecosystem for Bharat’s next billion users.
The company’s Vision 2030 outlines a transformative roadmap:
Expansion to 200+ Tier 2 and Tier 3 cities, with localized financial solutions tailored to regional needs.
AI-driven personalization to offer customized credit, insurance, and investment products to users based on their behavior and needs.
Credit Empowerment through Gold-backed credit lines and personalized credit cards, giving users flexible financial access like never before.
LoanTech platforms to make micro-loans and small business financing easier and more accessible.
Insurance for All through intuitive InsurTech products, ensuring financial safety nets reach deep into Bharat.
Omni-channel integrations combining online platforms and offline merchant ecosystems seamlessly.
Scaling Vocal for Local, helping micro-entrepreneurs and MSMEs thrive with financial products and marketplace exposure.
Building Bharat’s largest fintech-driven community, connecting consumers, merchants, and service providers under one ecosystem.
Saveit envisions becoming not just a service provider, but a true financial companion for Bharat’s households and businesses over the next decade.
The Road Ahead
With strong government support, early-stage investments, and relentless passion, Saveit is not just building financial solutions — it’s building a movement for Bharat.
“Saveit is not just an app; it is Bharat’s platform — where the hopes of Tier 2 and Tier 3 cities find real wings,” said Vindhyawasini Srivastava, Founder and CEO of Saveit.
“We are here to ensure that financial empowerment reaches every corner, every dream, no matter how small the town.”
As Saveit celebrates 10 glorious years, the journey ahead looks even more promising.
Because for Saveit, the mission has just begun.
A Heartfelt Thank You: Gratitude to Our Key Partners
As Saveit celebrates this incredible 10-year journey, we would like to express our heartfelt gratitude to those who have believed in us and continuously supported our vision:
To the UP Government: Your unwavering support has been instrumental in our growth and success. The confidence you have placed in us to contribute to the development of financial solutions for Bharat has been a driving force for our team.
To the Indian Government: Your initiatives and continuous backing for startups like Saveit are the backbone of innovation in the fintech sector. We are honored to be part of India’s growing startup ecosystem and are committed to delivering value at every step.
To Jaipuriya Incubation Foundation: Thank you for providing us with the platform to grow, learn, and innovate. Your mentorship and resources have played a key role in shaping Saveit into what it is today.
We are deeply grateful to all of you for trusting us and for your relentless support in empowering Bharat’s dreams. With your continued encouragement, we are determined to build a brighter financial future for millions.