In a strategic move aimed at bolstering its global presence, sportswear and athleisure company Agilitas Sports has entered into a partnership with Spring Marketing Capital, a brand-first investment firm. This partnership comes as part of Spring Marketing Capital’s strategic investment in Agilitas, providing the sportswear brand with the necessary resources to scale up and enhance its global capabilities.
The partnership marks a significant step for Agilitas as it aims to expand its footprint in the sportswear industry, both in India and internationally. According to a statement from Agilitas Sports, “The partnership with Spring Marketing Capital reflects a shared commitment to creating a brand that impacts the entire value chain, from manufacturing to retail, ensuring a powerful presence both in India and globally.”
Abhishek Ganguly, CEO and Co-founder of Agilitas Sports, expressed confidence in the partnership’s ability to drive brand growth and expansion. He said, “While we are well on track with our initial goals of fortifying our core team and scaling up operations significantly, we are now well placed to build multiple brands with a deep focus on brand-building within our category. Our aim is for a global reach, driven by a commitment to create meaningful, long-lasting consumer connections. This strategic partnership with Spring Marketing Capital stands out because it’s not just about capital infusion, it’s about fostering strong brands from the ground up. With Spring’s expertise in strategic marketing and capital investment, we are confident to meet the growing demands of the Indian market and cater to our trusted consumers.”
Agilitas Sports has secured over $60 million from investors, including Convergent Finance LLP and Nexus Venture Partners. In a move to expand its manufacturing capacity, the company acquired Mochiko, a manufacturer of sports footwear for top global brands. Additionally, earlier this year, Agilitas secured exclusive long-term rights for the Italian footwear brand Lotto across India, South Africa, and Australia, signaling its commitment to building a diversified brand portfolio through substantial investments in manufacturing, R&D, marketing, and distribution.
Vineet Gupta, Founder and Partner at Spring Marketing Capital, also shared his enthusiasm about the collaboration, emphasizing the potential for growth in the sportswear sector. He commented, “At Spring Marketing Capital, we recognise the vast potential within the sports category, which is primed for transformation. Agilitas is uniquely positioned to lead this change, not just by building a brand for India but by creating one that resonates globally. What truly attracted us to this partnership is Agilitas’ ambitious vision to achieve something remarkable on both domestic and international stages.”