Amul, India’s beloved dairy brand, has achieved a significant milestone by being ranked as the world’s strongest food brand by the UK-based consultancy firm, Brand Finance. This achievement was highlighted in the annual ‘Food & Drink 2024’ report released by the global brand consultancy.
In addition to being named the strongest food brand, Amul has also retained its title as the world’s strongest dairy brand for the fourth consecutive year. The company has seen a remarkable rise from the second rank in 2023 to the top position in 2024, with a Brand Strength Index (BSI) score of 91.0 out of 100, earning it an impressive AAA+ rating.
“Amul has been ranked as the world’s strongest food brand and the strongest dairy brand as per Brand Finance, UK, world’s leading brand consultancy, in its annual report titled ‘Food & Drink 2024’,” Amul stated in an official press release. The report lists the most valuable and strongest brands across the food, dairy, and non-alcoholic drinks sectors globally.
The success of Amul’s brand strength is largely attributed to its strong performance in key metrics such as familiarity, consideration, and recommendation. Among the top 50 global brands listed in the report, Amul is the only Indian brand to be featured, marking a significant achievement for the country.
Amul’s brand is marketed by the Gujarat Cooperative Milk Marketing Federation (GCMMF), which is recognized as the largest farmers-owned cooperative in the world. The federation’s Managing Director, Jayen Mehta, expressed his pride in the brand’s global recognition. “This is indeed a proud moment for the entire Amul team and our 36 lakh farmers, who have contributed to build and nurture this brand. We have always believed Amul’s currency is not milk, but trust, and it is this trust, which has created the brand that is loved by every generation of consumers over the last 78 years,” he said.
Amul, which annually procures 11 billion litres of milk, is valued at Rs 80,000 crore (approximately $10 billion). With its products being picked up 22 billion times a year, Amul holds the record for the highest consumer interaction in the world.