BabyOrgano, a leading personal care brand for children, has announced the successful closure of its Rs 6 crore seed funding round, led by Sauce Consumer Fund III. The funding also saw participation from existing investors, reinforcing their confidence in the company’s vision and growth trajectory.
Founded in 2020 by Riddhi Sharma and Ripul Sharma, BabyOrgano has quickly established itself as a trusted name in the babies and kids wellness sector. The brand, known for its 100% natural products catering to children from 0 to 15 years, plans to leverage this fresh capital for a series of strategic initiatives. These include launching new products, ramping up marketing efforts, expanding the team, and exploring export opportunities.
Speaking on the investment, Yash Dholakia, Partner at Sauce.vc, said, “The kids care market in India is growing rapidly and a vast majority of the country uses homemade recipes. We are seeing an increased move towards authentic natural products that marry convenience and efficacy. Riddhi and Ripul have created a unique set of products that offer the authenticity of nature in easy-to-use formats. This represents a very large opportunity in the baby care space, and we are excited to partner with them as they build an exciting brand of new age wellness products for baby and kids care.”
BabyOrgano has made significant strides in addressing the growing demand for chemical-free products in the children’s care market. The brand offers a wide range of classical and proprietary products, including the popular Swarnaprashan – Immunity booster, Sitoapaladi, Sankhpushpi, traditional Ubtan, and other personal care items. Each product is meticulously developed by a professional team led by a PhD pharmacist, ensuring the highest standards of quality and efficacy.
The company’s approach goes beyond traditional product offerings, focusing on the holistic well-being of children. By using time-tested formulations derived from nature, BabyOrgano emphasizes overall wellness, not just symptom treatment. This dedication to authenticity and effectiveness has resonated strongly with parents seeking safe, natural alternatives for their children.
Riddhi Sharma, Founder and CEO of BabyOrgano, expressed her enthusiasm for the future, stating, “Natural products are seeing a growing demand in the children’s wellness space, and this investment will aid the market expansion for us. We are excited about the opportunities this funding opens up for us to reach more families. This will help us to continue our mission of nurturing Indian children with high-quality natural products.”
With its sights set on expanding its reach, BabyOrgano is poised to make a significant impact in the industry. The company aims to introduce innovative health and wellness products, strengthen its marketing initiatives, and build a robust team to support its growth. Additionally, BabyOrgano will explore export opportunities, bringing its unique blend of ancient wisdom and modern convenience to a global audience.