Beco, a Mumbai-based startup dedicated to sustainable homecare products, has successfully raised $10 million in its pre-Series B funding round. This funding round, coming two years after the company’s Series A round, was led by Tanglin Venture Partners with contributions from Titan Capital Winners Fund, Manish Choksi (promoter of Asian Paints), Rukam Capital, and Synergy Capital.
Founded in 2019 by Aditya Ruia, Akshay Varma, and Anuj Ruia, Beco emerged from a vision to offer consumers safer and more sustainable choices in homecare. Over the past year, the company has seen impressive growth, tripling its market presence. The newly raised capital will be directed toward driving product innovation, increasing production capacity, expanding its offline sales network, and enhancing brand visibility.
“Beco’s inception ties back to the simple yet profound realization that as global citizens of the earth, we need to be more accountable for our choices and their irreversible impact on the environment. What Beco realized from day 1 is that it is not for a lack of intent, but a lack of viable choices that sustainable alternatives often get overlooked. This belief is validated by our success in disrupting the market consistently with innovative offerings, reflected in the growth we have seen in the last year. Consumers want products that are good for them, safe, yet effective. This round of funding from our existing and new investors comes at a time where we are raring to enter our next phase of growth and enhance our capabilities to meet the demand. The investors’ faith in Beco boosts our confidence that we are headed in the right direction, and we are excited to unleash the real potential that sustainability and harmful chemical-free products hold for the future,” said Aditya Ruia, Co-Founder of Beco.
Since its launch, Beco has steadily expanded its product range, addressing the gap between consumer intentions and actions regarding sustainability. The company recently revamped its household cleaners portfolio, which now contributes significantly to its revenue. Currently, Beco’s products are available in over 10,000 retail stores, with order values matching or even surpassing those of established brands.
“Over the last few years, there has been a marked shift in consumer preferences towards healthier, toxin-free options. Beco’s focus on product innovation and backend supply chain has enabled them to offer superior products at prices comparable to the incumbents. We believe this ability, coupled with their strong distribution across offline and online channels, provides Beco a strong headstart in a very large market. We do not doubt that this company will continue to be at the forefront of innovation in this sector, and we are excited to be a part of this journey,” stated Sankalp Gupta, Partner at Tanglin Venture Partners.
Beco has developed a robust omnichannel presence, with its products available on major e-commerce platforms like Amazon and quick commerce services such as Zepto, Blinkit, and Swiggy Instamart. The company is also present in general trade across 20 cities and is making significant inroads into modern trade. Additionally, Beco’s direct-to-consumer business is active and has caught the attention of major multinationals, including Amazon, ICICI, Mahindra, PVR Inox, and TAJ, for potential sustainability collaborations.