DRIVE FITT, India’s pioneering 24/7, member-based gym facility, has officially launched, merging the realms of cricket and fitness in an innovative way. Co-founded by Bollywood star Preity G Zinta, cricket sensation Shubman Gill, and Australian entrepreneurs Mark Sellar and Deke Smith, DRIVE FITT promises a unique experience with state-of-the-art cricket training facilities, including high-tech bowling machines, yoga studios, and comprehensive strength, conditioning, and cardio training areas. The flagship facility is set to open later this year.
Driven by a mission to ignite a passion for health and fitness through cricket, DRIVE FITT aims to provide top-notch facilities for those passionate about both fitness and cricket. The facility is designed to cater to everyone—from aspiring cricketers seeking professional training to fitness enthusiasts desiring a comprehensive workout experience. Members can access these premium services for a modest weekly fee.
The company plans to rapidly expand its franchise network to 300 locations across India within the next three years, aiming to make elite fitness and cricket training accessible to a broader audience and promote a healthier, more active nation.
Preity G Zinta, Co-Founder, DRIVE FITT, said, “I am excited to bring DRIVE FITT to India as it represents a unique fusion of fitness and cricket, two passions that resonate deeply with me and a lot of people in India. Our mission is to create an inclusive environment where people of all ages and fitness levels can come together to train, have fun, and stay healthy. I’m excited to bring this innovative concept to India and can’t wait to see how it transforms lives.”
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Shubman Gill, Co-Founder, DRIVE FITT, commented, “The seed of DRIVE FITT was my experience of a lack of accessible, quality training facilities. Growing up, this meant hours wasted in commuting between home, the pitch, and the gym. DRIVE FITT will change this with a unique space that integrates world-class gym and fitness facilities with cricket-infused training. We understand the vital link between physical and mental well-being, and our goal is to help individuals, both aspiring cricketers and fitness enthusiasts, excel both on the field and in life. DRIVE FITT is more than just a gym; it’s a community to empower every Indian with the key to achieve their fitness and wellness goals.”
Deke Smith, CEO & Co-Founder, DRIVE FITT, shared, “With DRIVE FITT, we’re thrilled to bring a unique blend of cricket and fitness to India. With India’s fitness industry growing at an impressive 25-30% year-on-year and cricket participation surging, DRIVE FITT offers a comprehensive solution for all fitness and cricket enthusiasts of every age. Our goal is to inspire a passion for health and wellness through the excitement of cricket, providing world-class facilities and training methods designed by cricketing experts.”
Mark Sellar, Chairman & Co-Founder, DRIVE FITT, explained, “DRIVE FITT represents a groundbreaking fusion of sport and fitness, tailored for everyone. It’s a place where people can train for cricket, have fun, and get fit and healthy any day of the year. With our state-of-the-art facilities and cricket training programs developed by Shubman Gill and Australian cricketers Chris Lynn and Ryan Harris, we aim to empower individuals to achieve their fitness goals while enjoying the spirit of cricket.”
To accommodate diverse schedules and needs, DRIVE FITT facilities will operate 24/7, allowing members to access top-tier fitness resources and training programs at any time. The facility will also offer personal training, cricket coaching, group classes, and yoga, incorporating cricket-infused training methods developed by renowned cricketers Chris Lynn and Ryan Harris.
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