Conscious Chemist, a rising star in India’s beauty and personal care (BPC) market, has successfully raised Rs. 12 crore in funding from Atomic Capital. This investment marks a significant milestone for the brand, as Atomic Capital’s Founder and Managing Partner, Apoorv Gautam, has been appointed to the board of directors at Conscious Chemist.
With a strong focus on delivering scientifically advanced, clinically backed beauty solutions, Conscious Chemist is rapidly establishing itself as a key player in India’s booming BPC market, which is projected to grow to USD 34 billion by 2028. The sector’s growth is fueled by rising disposable incomes, increasing online penetration, a heightened focus on self-care, and a shift toward high-quality, effective products. According to industry reports, the BPC sector is expected to grow at a compound annual growth rate (CAGR) of 25 percent from 2023 to 2028, with more consumers seeking science-backed skincare solutions.
The strategic investment from Atomic Capital is expected to provide Conscious Chemist with significant support as the company plans to scale its operations, enhance its supply chain, and boost marketing and distribution efforts. The brand is also preparing for new product launches and aims to elevate the customer experience using data-driven insights while expanding its presence in new markets within the beauty and wellness domain. As a digital-first brand, Conscious Chemist is well-positioned to capitalize on the growing popularity of online marketplaces and direct-to-consumer platforms, reaching tech-savvy customers across India.
Robin Gupta, CEO of Conscious Chemist, stated, “We are glad to have Apoorv join our board in this new partnership with Atomic Capital. This is an exciting time for Conscious Chemist as we focus on scaling rapidly and bringing more innovative, science-backed skincare solutions to Indian consumers. Our vision is to transform beauty with products that deliver real results and transformative experiences.”
Apoorv Gautam, who brings a wealth of experience from his past role at Guild Capital and his current position as a board member for various high-growth consumer brands, such as Fitelo, Easebuzz, and Plix, expressed his enthusiasm for the partnership. He founded Atomic Capital, an early-stage fund with a focus on consumer-driven businesses, and has a proven track record of guiding brands through successful growth and exits. Apoorv commented, “We believe Conscious Chemist has tremendous potential in the BPC space. Their science-backed approach resonates with today’s consumers, and the brand’s growth trajectory is incredibly promising. I’m looking forward to supporting the team as they work toward their 100 Cr. ARR goal.”
Founded in 2019 by Robin Gupta and Prakher Mathur, Conscious Chemist has quickly earned the trust of over 10 lakh customers across India. The brand gained wider recognition after being featured on Shark Tank India Season 3 and continues to reach customers through major e-commerce platforms like Amazon, Nykaa, Myntra, Flipkart, Blinkit, and Zepto, as well as its own direct-to-consumer website. Known for its innovative formulations featuring globally sourced, clinically proven ingredients such as Salicylic Acid, Kojic Acid, Peptides, and Hyaluronic Acid, Conscious Chemist has carved out a strong presence in a highly competitive market.