Fibr, an artificial intelligence-powered personalization platform, has announced the successful raising of $1.8 million in funding. This round was led by Accel, with significant participation from 2am VC and CRED founder Kunal Shah.
In February 2023, Fibr secured $2 million in a seed round. The new funding will be instrumental in enhancing its AI personalization platform, expanding its clientele, and hiring additional engineers, product marketers, salespeople, and go-to-market (GTM) specialists.
“We’re thrilled to support their vision of an AI-powered personalization hub that empowers marketers with greater efficiency and control to deliver superior results,” said Prayank Swaroop, Partner at Accel.
Fibr, founded in 2023 by Ankur Goyal and Pritam Roy, aims to help marketers reduce customer acquisition costs (CAC) and improve conversion rates. The company’s flagship product, ‘Pilot’, enables brands to create personalized landing pages for ads, emails, and SMSes, providing a significant boost to marketing campaigns.
The Bengaluru-based startup offers lead generation services to clients across various sectors, including insurance, broadband, home improvement, and consumer services. Fibr currently targets markets in the US, Canada, and India, with plans to expand into Europe.
Fibr is also developing the beta version of its second product, Blocks. This tool is designed to help marketers scale content across various formats by converting high-performing Facebook ads into blog posts, Google ads, or social media posts, thereby enhancing marketing efficiency and reach.
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