Binny Bansal, co-founder of Flipkart, has announced the launch of Opptra, a new venture aimed at assisting consumer brands in expanding across Asia and beyond. Opptra seeks to address the challenges brands face when entering new markets by utilizing technology, supply chain expertise, and franchising partnerships.
Bansal, who was instrumental in building Flipkart into a leading e-commerce giant before its acquisition by Walmart, envisions Opptra as a solution to overcome cultural, regulatory, and infrastructural barriers that often hinder global expansion. The company will provide localized expertise, digital tools, and master franchise opportunities to streamline international market entry for brands.
Opptra is developing AI-driven technology to enhance operational efficiency across the value chain. By integrating data analytics, automation, and optimized fulfillment strategies, the company aims to create a seamless market entry process. The business model incorporates both online retail and traditional brick-and-mortar approaches to align with consumer preferences in different regions.
Bansal’s experience in scaling e-commerce operations will play a crucial role in shaping Opptra’s global supply chain, which will leverage robotics and automation for efficiency.
To lead the company, Opptra has assembled a leadership team with seasoned industry professionals. Ranjit Babu, former executive at Nokia, Apple, and Amazon India, has been appointed as CEO of Electronics and General Merchandise. The company’s technology division is headed by Giridhar Yasa, who previously worked with Lendingkart and Flipkart. Meanwhile, supply chain operations are managed by Anand Raj, who brings experience from Flipkart and Swiggy.
Additionally, Puneet Khanna and Rahul Gupta serve as vice presidents, overseeing the expansion of fashion, lifestyle, home, and kitchenware segments under the brands Exporio and Terraspan.
Asia accounts for approximately 70% of global consumer growth, driven by e-commerce and changing consumer habits. Opptra will initially focus on markets in India, Southeast Asia, and the Gulf Cooperation Council (GCC) region. The company also plans to expand into categories such as electronics, sports, baby care, and general merchandise.