In a landmark move that bridges international cricket with cutting-edge fitness innovation, Australian cricket superstar Glenn Maxwell has invested in Drive FITT, a premium, membership-based sports club that fuses cricket, fitness, and recovery into a holistic performance ecosystem.
This investment marks Maxwell’s first-ever venture into the Indian startup ecosystem, underscoring his strong belief in Drive FITT’s unique concept and the bold vision of its star-studded founding team.
Founded in July 2024 by Bollywood actress Preity G Zinta, Indian cricketer Shubman Gill, and entrepreneurs Mark Sellar, Deke Smith, and Vikram Aditya Bhatia, Drive FITT aims to transform India’s growing sports and fitness culture through a blend of technology-driven performance tracking, sport-specific training, and recovery programs tailored to every athlete.
With Glenn Maxwell on board as both an investor and an active contributor, Drive FITT is set to integrate international best practices into its training modules, elevate player development strategies, and strengthen brand positioning across markets.
“Having Glenn join us at Drive FITT is truly special,” said Preity Zinta, Co-founder of Drive FITT. “Our association through Punjab Kings gave me the opportunity to witness his unwavering dedication to excellence. His athlete-first mindset aligns seamlessly with our vision. I’m thrilled to have him as part of this journey, not just on the field, but now off it too.”
Drive FITT’s facilities are equipped with high-performance cricket nets, smart training zones, and state-of-the-art recovery areas—all powered by real-time data analytics. The club offers flexible membership plans, making elite fitness and cricket training accessible to individuals and families alike. Daily passes start at INR 1,000, monthly plans at INR 7,000, and annual memberships go up to INR 35,000. Family memberships cover two adults and two children, encouraging inclusive participation.
“Joining the Drive FITT team is exciting for me,” said Glenn Maxwell. “Cricket, fitness, and recovery have always been central to my life. This concept brings them together in a way that’s modern, meaningful, and impactful. I’m looking forward to shaping an environment that supports athletes at every level.”
Shubman Gill, Co-founder, added, “Glenn brings immense value to our shared vision. His understanding of fitness, recovery, and performance is unmatched. I believe his presence will inspire young athletes across India to take their game to the next level.”
Vikram Aditya Bhatia, Co-founder and CEO, said, “We are thrilled to welcome Glenn. His elite-level experience makes him the ideal partner to help us create programs where members can train like top-tier athletes. His role goes far beyond financial backing—he’s here to help shape the future of sports and fitness in India.”
With Maxwell’s expertise and global appeal, Drive FITT is poised for rapid expansion, aiming to become India’s premier destination for cricket-driven fitness and recovery.