India Accelerator and Finvolve have invested ₹3.3 crore in Hippo Innovations, an e-commerce solutions provider, as part of its ongoing Pre-Series A round. The company plans to allocate the acquired funds to enhance its marketing efforts, automate workflows using AI, and strengthen enterprise offerings. Additionally, the funds will be used for strategic partnerships with industry bodies, logistics/payment providers, and service integrators.
Ashish Bhatia, co-founder of Finvolve, expressed his enthusiasm, stating, “Participating in the ongoing Pre-Series A round of Hippo Innovations showcases our optimism about the transformative potential of its solutions. We are confident about the impact the company will have on India’s soaring e-commerce ecosystem. Hence, we look forward to sharing commitments to drive the industry growth and make e-commerce opportunities accessible to all.”
Founded in 2015, Hippo Innovations is recognized for its e-commerce platforms Hippo Solutions – StoreHippo and Mystore. These platforms are designed to help e-commerce brands overcome the limitations imposed by traditional software, providing scalability, flexibility, agility, and reliability in establishing and operating online businesses.
With a portfolio of over 13,000 registered sellers, including prominent names like Amul, Hero, Aditya Birla Group, Godrej Appliances, and Croma, along with 5000+ FPOs, artisans, and SHGs, Hippo Innovations has established itself as a significant player in the e-commerce sector.
Both India Accelerator and Finvolve endorse Hippo Innovations’ vision to democratize the market through the Open Network for Digital Commerce (ONDC). As India’s first open network ecosystem, the ONDC Network focuses on enterprise marketplaces, logistics aggregation, food aggregators, services marketplaces, and B2B marketplaces.
Kriti Aggarwal, Co-Founder & CMO of Hippo Innovations, highlighted the importance of the new investment and partnership, saying, “Our strategic partnership with Finvolve marks an exciting new chapter in delivering cutting-edge, user-friendly e-commerce solutions for businesses of all sizes. This collaboration will help us extend our vision of inclusive growth and be part of India’s success story through transformative digital solutions.”
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