KisanKonnect, a leading direct-to-consumer (D2C) brand in fresh-commerce, has successfully raised $4.5 million in its Series A funding round led by Mistry Ventures. The round also saw significant participation from Times Group’s Brand Capital, VC-Grid, Vishwang Desai, and prominent family offices, reinforcing investor confidence in KisanKonnect’s innovative approach to fresh produce supply chains. The company also received investment from celebrity investor and ace fitness icon Shilpa Shetty.
Founded in 2020, KisanKonnect has disrupted the traditional agricultural trade by establishing a robust, tech-enabled supply chain for its vertically integrated business. The company has built a network of over 5,000 farmers, championing sustainable farming practices and regenerative agriculture methods. Its fresh produce, including fruits, vegetables, and dairy, is distributed through an exclusive mobile app and a growing network of ‘KisanKonnect Farm Stores’ across Mumbai and Pune.
Vivek Nirmal, Founder and CEO of KisanKonnect, emphasized the company’s vision, stating, “We see tremendous potential in branded fresh fruits and vegetables for quality-conscious, convenience-seeking urban consumers. These consumers are increasingly mindful of what they eat, and the biggest challenge is ensuring access to fresh, safe produce at fair prices. Our D2C model, combined with a highly specialized, tech-enabled, and temperature-controlled supply chain, not only meets this demand but also offers complete traceability for consumers. This approach has earned Kisankonnect the trust of our markets, making us the preferred brand for fresh produce.”
KisanKonnect’s focus on quality and transparency has helped the company carve a niche in the highly competitive fresh-commerce landscape. The company’s premium dairy products, made from antibiotic-free and hormone-free milk sourced directly from dairy farmers, have gained widespread popularity among consumers.
Firoz Mistry of Mistry Ventures highlighted the company’s strategic impact, stating, “There is immense potential in the agriculture landscape in India. With exceptional supply chain expertise and a deep understanding of the agriculture ecosystem, KisanKonnect is creating a robust and sustainable bridge between the needs of the customer and those of the farmer. They are able to support and provide security to farmers, in terms of advice during the growth process and comfort in procurement. Their well thought out supply chain enables delivery of high-quality fresh produce to the customers table typically within 12 – 48 hours of harvest.”
KisanKonnect has significantly scaled its operations with quick-commerce initiatives and AI-driven solutions. The company initially operated with a 48-hour delivery model but has now successfully reduced delivery times to 4-6 hours across Mumbai and Pune.
Nidhi Nirmal, Co-founder and Chief Business Officer, KisanKonnect, commented on the rapid growth, stating, “We started with a 48-hour delivery model just four years ago. Today, we deliver within 4-6 hours across Mumbai and Pune. Our recent pilot for 30-minute delivery has been highly appreciated by consumers seeking convenience without compromising on quality and variety. This capability positions Kisankonnect as a major player in the fast-growing quick-commerce space, enabling us to reach a broader consumer base while empowering farmers to actively participate in this growth.”
The latest funding follows KisanKonnect’s pre-Series A round of $3.7 million, led by the climate-focused VC fund Green Frontier Capital. With the fresh infusion of capital, the company aims to further enhance its tech infrastructure, scale operations, and expand its presence in key urban markets. A significant portion of the funds will be allocated toward leveraging AI to improve farm sourcing and supply chain efficiency.