Fitness brand Boldfit has announced the onboarding of cricketer KL Rahul as a strategic investor and brand ambassador for their activewear, footwear and fitness equipment range. Boldfit, known for its wide range of fitness products, including yoga mats, water bottles, protein powders, and exercise apparel, aims to leverage Rahul’s influence and popularity to boost its market presence and customer engagement.
The funds from Rahul’s investment will be directed towards building new product lines and expanding Boldfit’s customer outreach through various engagement initiatives, campaigns, and community development programs.
“Being a part of Boldfit feels like coming home. As a Bengaluru boy, I’m proud to join forces with a brand that shares my love for fitness and my hometown. I look forward to contributing to Boldfit’s journey and inspiring others to lead healthier lives,” said KL Rahul in a statement.
Boldfit plans to tap into Rahul’s extensive fanbase to strengthen its position against international competitors like Decathlon and numerous domestic players. “Boldfit’s partnerships with top IPL teams such as Royal Challengers Bengaluru (RCB), Chennai Super Kings (CSK), and Mumbai Indians (MI) highlight its strong presence in the sports and fitness industry,” the company added in the statement.
Pallav Bihani, who founded Boldfit in Bengaluru in 2019, aims to offer affordable yet high-quality fitness solutions to consumers. The company boasts an impressive customer base, serving one crore customers annually.
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