WafeAndy, a footwear brand, is transforming the industry with its Cork Footbed Technology, a unique innovation designed to eliminate common foot problems caused by conventional footwear. Founded by Dharmvir Singh, with Sandeep Kumar as Co-founder, WafeAndy has gained significant traction through its offline distribution efforts, receiving strong customer demand and positive market feedback.
“Since 2017, I wanted to start my own business,” says Dharmvir Singh, Founder of WafeAndy. “Then I realized that in the pursuit of extra comfort, we bring so many big problems. An idea came to my mind—how to solve the foot problems caused by footwear. For this reason, I entered the footwear industry, gradually understood things, and started my own R&D. That’s when I registered Wafe Andy Retail India Private Limited in 2021.”
WafeAndy’s Cork Footbed Technology is a health-centric innovation that helps restore the foot’s natural position, ensuring maximum comfort and support. Each product is handcrafted under expert supervision, making it a one-of-a-kind solution for individuals suffering from foot discomfort.
WafeAndy is on a mission to solve foot problems for 2 crore people in the next 5 years and expand its presence globally. “Then, take all my products to people on a global market through this WafeAndy cork footbed technology, in which I will take my technology to almost 10 crore people in the next 10 years,” adds Dharmvir.
WafeAndy’s Cork Footbed Technology has been well received by customers, with strong offline sales and increasing demand. “Customers appreciate the products and technology, along with reasonable pricing, resulting in a positive market response,” says Dharmvir.
To capitalize on this momentum, WafeAndy has ambitious expansion plans:
20 exclusive stores in major metro cities within the next 1 to 3 years
A unique online presence, leveraging its cork footbed technology to strengthen brand influence
“WafeAndy will solve its customers’ foot problems with its cork technology because all WafeAndy cork footbed products are full of technology that will take your feet to their natural position,” explains Dharmvir.
With an increasing focus on foot health and consumer demand for ergonomic footwear, WafeAndy is set to become a major disruptor in the footwear industry. Its expertly crafted, handcrafted footwear is not just about style—it is about improving foot health for millions.