Wooden Street, a prominent name in India’s furniture and home decor industry, has raised ₹354 crore (approximately $43 million) in a landmark Series C funding round led by global investment firm Premji Invest. This development marks one of the largest capital infusions in the home and furniture sector in recent years, solidifying Wooden Street’s position as a market leader.
Founded in 2015, Wooden Street operates on a unique Company Owned Company Operated (COCO) model and has established a robust presence with over 100 experience stores across India. Known for its innovative designs, quality craftsmanship, and affordability, the company has redefined how Indian households experience furniture.
Commenting on the investment, Kaveesh Chawla, Partner at Premji Invest, said, “Indian consumers are increasingly seeking stylish, high-quality home and furniture products at affordable prices. With a vertically integrated supply chain, in-house manufacturing in India, and exclusive experience stores, Wooden Street has proven its ability to deliver beautifully crafted designs, exceptional quality, and competitive pricing. We are excited to partner with Wooden Street as they continue to delight customers with premium, made-in-India furniture.”
Premji Invest, known for its track record of backing high-growth ventures, will not only provide funding but also strategic insights to bolster Wooden Street’s growth trajectory.
Lokendra Ranawat, CEO & Co-founder of Wooden Street, expressed his excitement, stating, “This funding is a result of the hard work and dedication of the entire Wooden Street team. It reflects the trust our customers and investors placed in us. With Premji Invest’s support, we are poised to accelerate our mission of redefining how India experiences furniture, blending innovation with tradition at every step.”
The funds will primarily be used to scale operations, expand the retail footprint, and enhance omni-channel presence by opening new stores in tier-1 and tier-2 cities. Additionally, Wooden Street aims to boost its manufacturing capabilities, diversify its product portfolio, and strengthen its supply chain.
Co-founder Dinesh Pratap Singh added, “We plan to utilize funding to fuel aggressive business expansion. The company will scale its retail footprint by opening new stores in tier-1 and tier-2 cities in the coming years, enhancing its omni-channel presence. Wooden Street also aims to expand its manufacturing capabilities, diversify its product portfolio, and strengthen its supply chain.”
The Indian furniture and home decor market is witnessing unprecedented growth, driven by rapid urbanization, rising disposable incomes, and a shift towards organized retail. Wooden Street has leveraged this demand by seamlessly integrating online and offline channels. The company currently operates 102 experience stores, 20+ warehouses, and a 15 lakh sq. ft. manufacturing facility across India.
With this latest funding, Wooden Street’s total capital raised to date stands at approximately $78 million. The Series C round underscores investor confidence in the company’s innovative business model and growth potential, signaling a shift in focus toward the organized home furniture segment.