In a move to enhance user privacy and address customer concerns, Zomato has introduced a new “Delete Order” feature. This update allows users to remove individual orders from their order history, a change that could potentially ease tensions caused by undisclosed late-night orders.
The introduction of this feature was announced by Zomato’s CEO, Deepinder Goyal, on the social media platform X (formerly known as Twitter). “For Karan and many others – you can now delete orders from your order history on Zomato. Use it responsibly,” Goyal stated, referencing the customer request that inspired the feature’s development.
The origin of this new feature dates back to 2023, when a user named Karan Singh publicly expressed his frustration on X, citing the inability to delete his order history as the reason for bidding farewell to the platform. Singh’s plea, “Bye bye Zomato or make me delete order history,” highlighted how his wife had discovered his late-night ordering habits through his order history.
Initially, Zomato responded to Singh’s situation with humor, suggesting he should order “when the coast is clear.” However, the company recognized the underlying issue and has now taken concrete steps to resolve it.
Goyal acknowledged the complexity and time required to implement the feature, explaining that it “touched multiple systems and microservices” and took time to prioritize and build. He assured users that the rollout of the feature is currently underway across the platform.