Mumbai-based direct-to-consumer (D2C) food brand, WickedGud, has successfully raised Rs 20 crore in its latest funding round, led by Orios Venture Partners. The round also saw participation from Asiana Fund and existing investors. The funds will be used to accelerate the company’s growth by expanding its distribution network, boosting branding and marketing initiatives, and strengthening its core team. WickedGud also plans to enhance its product development efforts, focusing on adding new flavors to its existing portfolio, including introducing Korean flavors to its instant and cup noodles range.
Founded in 2021, WickedGud has been witnessing rapid growth and has been making significant strides in the retail and quick-commerce sectors. Over the past six months, the company has experienced a surge in demand, particularly in Reliance Retail stores and various quick-commerce platforms. The company’s products have resonated deeply with consumers across India, making the brand’s presence even stronger in the market.
Commenting on the fundraising, Bhuman Dani, Founder of WickedGud, said, “Over the past six months, we’ve seen phenomenal growth in Reliance Retail stores and quick-commerce platforms, with our products resonating deeply with consumers across the country. Further, with the recent launches on DMart, Zepto, blinkit and Instamart, we’re excited to unlock the massive potential for our brand in retail and beyond, while continuing to re-define what India eats.”
This new round of funding follows the startup’s previous raise of Rs 6 crore, which was secured in 2023 from Asiana Fund, Titan Capital, Venture Catalyst, Hyderabad Angels, Disruption Fund, and several other prominent angel investors. Since its inception, WickedGud has grown by five times in the past two years, building a strong omnichannel distribution network. The company’s products are available on all major quick commerce and e-commerce platforms, and it boasts a presence in over 2,000 retail outlets across India, including over 400 Reliance SMART Bazaar, Signature, and Freshpik stores.